Retail

Senior Performance Marketing Specialist, SG

Location
Singapore
Job Level
Mid-Senior
Schedule
Full-Time
Job Type
Hybrid
Salary
Apply Now

Who Are We Looking For

This Senior Performance Marketing Specialist role sits within the growth marketing function and reports to a senior leader on that team. You'll take end-to-end ownership of a set of performance channels - spanning paid social, paid search, affiliates and retargeting - for one of the business's key markets, shaping the strategy, testing agenda and budget decisions that determine how efficiently the company acquires new customers. It's a hands-on, high-visibility role for someone who wants to own outcomes, not just execute campaigns.

What You'll Do

🛠️ Core Responsibilities

Channel Ownership

  • Own assigned channels end-to-end - from strategy and audience segmentation to creative direction, bid management, budget pacing and performance reporting
  • Manage channel budgets against monthly and quarterly spend and revenue targets

Strategy & Optimisation

  • Develop and execute channel strategy, balancing funnel allocation to maximise ROAS and revenue
  • Build and refine audience and targeting strategies - lookalike modelling, keyword and interest targeting, segmentation and exclusion logic - and lead structured creative and campaign testing
  • Track competitive activity and platform developments, feeding insight into quarterly media planning and channel-mix decisions

Reporting & Analysis

  • Deliver weekly and monthly performance reporting (spend, revenue, ROAS, CPA, funnel metrics) and run campaign-, audience- and creative-level deep-dives that lead to clear recommendations
  • Support cross-channel attribution and incrementality analysis, feeding insight into the team's broader performance reviews

Collaboration

  • Partner with the Business & Media Strategy Lead on channel and funnel budget allocation
  • Work closely with the creative team/agency on asset briefs, share cross-market learnings with other market leads, and maintain strong platform partner relationships for support, beta access and joint business planning

‍

What You Bring

🎯 Skills and Experience

  • 3-5 years of hands-on experience managing performance marketing campaigns at scale, with direct ownership of channels like Meta Ads or Google Ads
  • Demonstrated experience with at least one additional performance channel (e.g. Affiliate, Pinterest, TikTok or programmatic) beyond Meta and Google
  • A track record of managing meaningful monthly budgets and delivering against ROAS or CPA targets
  • Experience in e-commerce or DTC performance marketing, with a clear understanding of upper-funnel awareness versus lower-funnel conversion
  • Strong analytical capability, comfortable working with GA4, Looker Studio and platform-native reporting to diagnose performance
  • Clear, structured communication - able to present a performance review to a non-specialist stakeholder and make it useful

🌱 Nice to Have

  • Experience in the furniture, home or lifestyle vertical, with familiarity with considered-purchase buying behaviour and longer conversion windows
  • Familiarity with incrementality testing, geo holdout experiments or media mix modelling concepts
  • Experience working across time zones, managing a market remotely from a different region

🚀 You'll Love This Role If…

  • You want full ownership of your channels, rather than a narrow slice of one campaign
  • You get energy from structured testing - clear hypotheses, measurable outcomes, and a story behind every ad
  • You have a sharp instinct for audience health, and know when targeting is saturating, when to refresh, and when to hold steady
  • You're genuinely customer-centric - you think about what the person on the other side of the ad actually needs, not just what converts
  • You thrive working async across time zones and enjoy collaborating with market leads and platform partners globally

‍

Key Information To Note

📍 Location: Singapore (managing a market remotely)

🧑‍💼 Job Level: Mid-Senior

⏰ Schedule: Full-Time

📌 Work Setup: Hybrid (assumed - please confirm)

‍

✉️ If you'd like to apply, please do so by submitting your CV here, or in-mailing us directly.

☎️ You can also follow our LinkedIn page to keep up to date with future opportunities, or opportunities for colleagues or friends, as we offer an amazing $300 referral bonus!

If we have not contacted you in 28 days, we regret to inform you that this time around, your application has not been successful.

‍

Apply Now