Senior Marketing Manager

🛠️ Core Responsibilities

• Develop and execute a cost-effective communication and engagement plan.
• Maintain a consistent brand identity and tone across all platforms.
• Oversee digital marketing efforts, including email campaigns, social media, and website content.
• Create and promote thought leadership content, including articles, testimonials, and podcasts.
• Support industry leadership boards and councils in developing key resources.
• Implement efficient workflow management for tracking deliverables and deadlines.
• Drive sponsorships and partnerships aligned with strategic goals.
• Monitor key performance indicators (KPIs) and optimise engagement strategies.
• Secure sponsorships and explore new revenue opportunities for industry initiatives.
• Ensure all marketing materials meet quality standards and align with branding.
• Increased member retention and acquisition, driving revenue growth.
• Higher engagement in programs and initiatives.
• Enhanced industry positioning through quality content and thought leadership.
• 8+ years of proven experience in digital and AdTech marketing within the SEA market.
• Proven experience in brand development, strategic communications, and digital marketing.
• Strong stakeholder management and relationship-building skills.
• Expertise in the digital advertising and marketing landscape.
• Data-driven decision-making with strong program management capabilities.
• Excellent communication and leadership abilities.

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🎯 Skills and Experience

• Proven experience in brand development, strategic communications, and digital marketing.
• Strong stakeholder management and relationship-building skills.
• Expertise in the digital advertising and marketing landscape.
• Data-driven decision-making with strong program management capabilities.
• Excellent communication and leadership abilities.

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📍 Location: Singapore

💼 Job Level: Mid-Senior

⏰ Schedule: Full-Time

📌 Work Setup: Onsite / Hybrid options might be available