This is a hands-on, in-platform Search Specialist role, owning Search execution end-to-end for a portfolio of the client's regional accounts. You'll work directly in Google Ads and other search engines, taking full accountability for campaign builds, optimisation and dashboards, while also acting as the go-to expert on pixel and measurement design, account structure, and troubleshooting. Reporting to a Hub Operations Lead, you'll work with a high degree of autonomy, translating client objectives into clear Search strategies you can implement independently across multiple markets.
βπ οΈ Core Responsibilitiesο»Ώ
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In-Platform Execution & Search Ownership
β’ Act as the go-to Search expert, running campaigns end-to-end in Google Ads and other engines as needed.
β’ Own daily in-platform execution β builds, changes, experiments and dashboards β with full accountability across the campaign lifecycle.
β’ Join intake and planning discussions, translating client objectives into Search strategies you can implement independently.
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Pixel, Tracking & Measurement
β’ Design and review pixel/tracking setups (Floodlights/tags, GA4 events, UTMs, conversion actions).
β’ Validate that tags fire correctly pre-launch and that conversions map to the right bidding strategies and reports.
β’ Troubleshoot attribution and discrepancy issues across platforms, isolating root causes and recommending fixes.
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Campaign QA & Structural Best Practice
β’ Review account, campaign and keyword structures against platform best practice before launch.
β’ Advise on keyword/match-type strategy, ad copy, extensions, audiences and negatives.
β’ Maintain naming conventions, templates and SOPs for consistency across markets.
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Optimisation Strategy & Troubleshooting
β’ Run regular performance reviews to identify trends, opportunities and risks, recommending clear optimisation actions.
β’ Guide bidding strategy (tCPA, tROAS, Maximise Conversions/Clicks) aligned to core KPIs.
β’ Design and run tests, and act as an escalation point for complex delivery, pacing or quality issues.
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Reporting & Backend Comms Support
β’ Shape the reporting framework for Search activity β views, dashboards, cadence and key metrics.
β’ Turn performance data into clear narratives for client-facing reviews and business updates.
β’ Provide backend comms support so client-facing teams can respond to technical questions quickly and confidently.
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Documentation & Training
β’ Build and maintain a central documentation library β SOPs, checklists and troubleshooting guides.
β’ Design and deliver training sessions on Search basics, workflows and optimisation.
β’ Capture learnings from live campaigns to keep the Search practice scalable and repeatable.
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π― Skills and Experience
β’ 3+ years of hands-on Search experience in Google Ads and/or Microsoft/Bing.
β’ Strong grasp of search fundamentals, tracking and optimisation.
β’ Experience guiding others or building SOPs and training materials.
β’ Comfortable working with performance data and explaining it clearly to non-specialists, in writing and verbally.
β’ High attention to detail, a proactive mindset, and comfortable working with a high degree of autonomy.
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π± Nice to Have
β’ SA360 experience.
β’ Exposure to CM360 or other cross-platform analytics/attribution tools.
β’ Experience working across multiple regional markets or stakeholder groups.
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π You'll Love This Role Ifβ¦
β’ You love owning Search end-to-end rather than just advising from the sidelines.
β’ You get energy from solving tracking and attribution puzzles across platforms.
β’ You enjoy turning dense performance data into simple, confident answers for non-specialists.
β’ You want autonomy β minimal day-to-day supervision, real accountability.
β’ You're motivated by building playbooks and SOPs that make a whole team better, not just your own patch.
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π Location: Philippines (Remote)
π§βπΌ Job Level: Mid-level Specialist (Contract)
β° Schedule: Full-Time, Contract
π Work Setup: Remote
βοΈ If you'd like to apply, please do so by submitting your CV here, or in-mailing us directly.
βοΈ You can also follow our LinkedIn page to keep up to date with future opportunities, or opportunities for colleagues or friends, as we offer an amazing $300 referral bonus!
If we have not contacted you in 28 days, we regret to inform you that this time around, your application has not been successful.
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