On Tuesday 8 July, we'll be at Stand 25 handing out personalised career readings. We know how it sounds — here's the actual reason.
We're an Expo Partner at ATS Singapore 2026, and instead of branded pens, we're doing something different. Here's what it is, why we chose it, what a reading actually sounds like, and how to reserve yours.
We'll say it before anyone else does: yes, we know how this sounds.
A recruitment firm. At an AdTech conference. Talking about star signs.
Picture it: you're walking the floor at ATS Singapore, coffee in hand, half-listening to the noise of a hundred conversations happening at once. You pass a stand that looks a bit different from the others — no bowl of sweets, no stack of brochures nobody will read on the flight home. Instead, there's a small queue, some genuine laughter, and someone leaving with a printed card in their hand and a look on their face like they just had a conversation that actually meant something.
That's the stand we're building. And yes, the hook is astrology.
But hear us out — because by the end of this, we think you'll either want a reading, or at the very least, you'll want to come and see what all the fuss is about.
What we're actually doing
On 8 July, ugp is heading to ATS Singapore 2026 — and instead of setting up a stand with a banner, a bowl of sweets, and a pile of business cards nobody picks up, we're doing something different.
We're running Career Astrology — a short, personalised reading delivered in person by our Managing Director, Helen Buchan-Connor. It combines Western astrology (your sun sign, your chart) with Chinese astrology (your year animal — think Wood Rat, Fire Tiger, and so on) to build a picture of where you are in your career, what's been playing out over the last several years, and what's likely coming next.
It takes about two minutes. It's free. And it's built specifically around career and professional patterns — not love lives or lucky numbers.
Why astrology, and why now
Here's the honest answer: we didn't pick astrology because we suddenly believe Mercury in retrograde explains a bad quarter. We picked it because it does something most recruitment conversations don't — it gives people a low-stakes way to talk about themselves.
Ask someone directly “where do you want your career to go?” and you'll often get a rehearsed, LinkedIn-bio answer. Ask them about their Sun sign or their year animal, and something shifts. People relax. They get curious. They start talking honestly about what's actually going on — what's working, what isn't, what they're quietly considering.
That's the conversation we actually want to have. Astrology is just the door we're using to get there.
It's also worth saying: astrology has had a real cultural moment over the past decade, particularly online. Apps like Co-Star turned birth charts into a daily habit for millions of people — at one point becoming one of the most-downloaded lifestyle apps in the world. It's shaped everything from dating app bios to workplace personality frameworks — sitting alongside things like Myers-Briggs and StrengthsFinder as another lens people use to understand themselves and how they work. Whether you take it seriously or treat it as a fun framework, it's become part of how a huge number of professionals — across generations — think about themselves.
There's also something specific happening in AdTech and MarTech right now that makes this feel relevant. It's an industry built on data, attribution, and measuring everything — and yet so many career decisions in this space still get made on gut feeling, timing, and instinct. Astrology, in its own slightly tongue-in-cheek way, gives people permission to talk about that instinct out loud, in a room full of people who'd otherwise default to talking about pipelines and platforms.
What a reading actually sounds like
To make this less abstract, here's a flavour of what comes up in an actual reading.
For someone with a Sun in Sagittarius and a Career House lit up with expansive energy, the reading might note: “You're built for growth, not maintenance. The last few years have likely felt restless — like you've outgrown a role before anyone noticed. That's not impatience. That's signal.”
For someone with a Wood Rat year in Chinese astrology, paired with a more grounded Western chart: “You see opportunities before most people do, but you've probably been the one talking everyone else into the leap rather than taking it yourself. The next chapter rewards backing your own instincts.”
It's specific. It's personal. And it's designed to spark a real conversation — not just confirm what you already believe about yourself.
What you'll actually get
Each reading covers:
- Your chart, simplified. What your Sun sign, Moon sign, and career house actually mean — no jargon, no mysticism, just plain language.
- The recent past. What's likely been playing out in your career over the last 5–10 years, and why it tracks with the bigger picture.
- What's ahead. Practical, grounded guidance for the next chapter — not vague promises, but patterns you can actually use.
And if astrology isn't your thing at all? That's fine too. Come find us at Stand 25 anyway. We'll talk careers, hiring, or whatever's actually on your mind — stars optional.
A few honest questions, answered
Do I need to believe in astrology for this to be worth doing? No. Some of the best conversations we've had testing this internally were with people who walked in as total sceptics. Treat it as a structured way to reflect on your career — the framework does the work, belief is optional.
What if I don't know my exact birth time? Completely fine. It unlocks a couple of extra details (like your Rising sign), but the core reading — your Sun sign, your Chinese zodiac year, and your career patterns — works perfectly well without it.
Isn't this just a gimmick? Fair question. The honest answer: it's a hook, not a trick. The reading itself is built on genuine astrological frameworks, delivered by someone who's spent years actually talking to people about their careers. The gimmick gets you to the table. What happens after that is a real conversation.
How to get yours
If you're heading to ATS Singapore, you can sign up for your reading in advance. Pre-registered guests get priority — your reading will be ready and waiting when you arrive, so there's no queuing and no cold conversation. Just come straight to Stand 25, Simpor Room, and we'll take it from there.
Walk-ins are very welcome too. We just can't promise you won't have to wait your turn.
Not yet registered for ATS Singapore? We've got 10% off delegate passes for our network — use code UGP10_SG at checkout.
See you there. We promise it's more useful than it sounds.
